SOLUTIONS
Connected TV
CTV advertising surpasses traditional TV by offering brands real-time data intelligence and a more direct way to reach your ideal customer. It allows for highly customizable audiences, targeting based on online behavior, and demographic precision down to the household level. The low barrier to entry provides a cost-effective option for advertisers of all sizes. Access to premium channels on popular streaming platforms amplifies brand visibility and reach. Real-time data insights empowers brands to iterate strategies on the fly.
Enhance Brand Awareness
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Advanced Targeting
Deliver personalized brand messages to your audience seamlessly as they stream their favorite shows, utilizing the precision of CTV ads.
Access Premium Inventory
Advertise across a range of renowned networks, including powerhouses like Hulu and Sling TV. Extend impact and visibility during live sporting events.
Scale Your Brand
Experience increased viewability, fraud-free streaming inventory, and precise cross-device targeting. Seize the opportunity with impressive 98% completion rates.
Accessible Custom Targeting
Demographic Targeting
Refine your audience targeting by age, gender, income, education, and more. Tailor your approach for a more effective engagement strategy.
Behavioral Targeting
Establish meaningful connections with high-intent users by leveraging insights from their web browsing history, search patterns, and online interactions.
Cross-Device Targeting
Enhance relevance by delivering personalized messages to specific individuals or households, across the many devices they use everyday.
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How It Works
Step 1
Custom Strategy
Get started with a personalized strategy session where our experts dive into your goals and objectives, crafting a tailored media plan to address your unique needs.
Step 2
Target Your Audience
Opti will execute your CTV campaign, designing it to target your ideal customer, while leveraging our extensive suite of 3rd Party Data to ensure we're hitting the right person at the right time.
Step 3
Stay in Front of Them
It takes up to eight advertising touch points to drive an action. We structure CTV campaigns to optimize towards efficiency, keeping your business top of mind and building brand awareness.
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