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SOLUTIONS
Programmatic Audio
Programmatic audio digital advertising automates the buying and placement of audio ads, targeting specific demographics or user behaviors in real-time. As a brand awareness tool, programmatic audio allows advertisers to reach a highly engaged audience through personalized and contextually relevant messages, enhancing the overall impact and memorability of the brand. Its dynamic nature and ability to tap into diverse audio content make it an effective strategy for building brand recognition in the digital landscape.
Brand Recognition Uplift
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Podcasts & Playlists
Hit your audience with personalized brand messages during their favorite podcasts or playlists through the precision of programmatic audio ads.
Channel Categories
Craft a tailored strategy that aligns with users' interests and behaviors by precisely targeting their preferred listening channels on Spotify, Pandora, and more.
Geographic Location
Focus on specific locations to capitalize on increased traffic and boosted sales in your top-performing geographic cities, regions, and states.
More Precise, Less Costly
Audio Surpasses Radio
Programmatic Audio has surpassed radio in audience consumption, indicating a notable shift in how people access and enjoy audio content.
Increase Site Traffic
Drive more traffic to your website by bolstering your top of funnel digital marketing initiatives. Gain trust and awareness from your prospects.
Find Your Ideal Customers
Why cast a wide net, when you can pinpoint your ideal customer? Take brand awareness marketing to the next level with programmatic audio..
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How It Works
Step 1
Custom Strategy
Get started with a personalized strategy session where our experts dive into your goals and objectives, crafting a tailored media plan to address your unique needs.
Step 2
Target Your Audience
Opti will execute your audio campaign, designing it to target your ideal customer, while leveraging our extensive suite of 3rd Party Data to ensure we're hitting the right person at the right time.
Step 3
Stay in Front of Them
It takes up to eight advertising touch points to drive an action. We structure audio campaigns to optimize towards efficiency, keeping your business top of mind and guiding users to your website.
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Approximately 65% of the American population engages with online audio content on a weekly basis. Digital audio, experiencing a surge in popularity, overtook traditional radio in terms of audience consumption in 2021. With consumers striving to return to their pre-pandemic routines, which include activities like travel, fitness, and commuting, audio entertainment remains on the rise. Marketers looking to explore new digital avenues and connect with high intent customers will find this an opportune and pertinent channel for expansion.